The Apprentice

Fruit and Veg

Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, the

Calendar Club

The teams take on the job of raising money for Great Ormond Street Hospital, each designing a themed calendar and pitchi

Buying the Tyre

Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargai

A Hundred Chickens

Both teams find themselves cooking up a tasty treat for visitors to the Thames Festival, with each seeking to manage cos

The Amsair Card

Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up wit

Second-Hand Cars

This week, the nine remaining candidates are given the task to sell second-hand cars. With only a 10-hour time limit, th

Selling in Topshop

The eight survivors try to succeed in the world of fashion at Top Shop in Oxford Circus, London.

Selling to the Trade

The seven remaining candidates find themselves looking for an innovative product that could do well, with each team pitc

Property Sales

As only six contestants remain, each team must let property. As usual the team that brings back the least amount of mone

Moet & Chandon

With only 6 people left, Sir Alan will set another challenging task. Brought aboard the Grand Princess as it travels bet

Interviews

On Week 11, the remaining 4 candidates are going it alone as they go into interview process again with 3 of the best of

The Final

The final, one contestant is hired by Sir Alan Sugar.

Coffee

The Apprentice returns with 16 brand new contestants, who will battle it out week-by-week for the chance to win a six-fi

Doggy Designs

With one candidate fired last week, the remaining 15 are given the task to design products for dogs. These ideas must th

Start-up Service

As usual, this week, the candidates need to make as much money as possible. However, in a test of entrepreneurial skills

Sugar Rush

It's time to see if the teams have a sweet tooth, with this weeks task involving the manufacturing and selling of sweets

Fish, Lips and Horses

The candidates get a chance to earn thousands of pounds for Sir Alan by choosing and selling art photographs.

The Sausage Saga

The remaining ten candidates get a special treat from Sir Alan, as they take a trip across the Channel. However, this wi

The 97 Pence Victory

It's time to see how well the candidates can negotiate, as they have to buy ten items for the lowest amount of money. It

Trainers

The candidates have to create their own brand of trainer.

Brand-a-trainer

The candidates have to choose from a selection of innovative products which have never been seen before in the UK market

Selling on TV

It's time for the candidates to practice their sales technique once more, as they have to sell live on TV to the public.

Interviews

It's time for the five remaining candidates to face the interview process. Three candidates are set to face the chop, as

The Final

The final week and only two candidates remain in the compitition. With former colleagues coming back to help, or possibl

Fishy Business

To start of the new season, Sir Alan sets the task in which two teams, separating into the girls and the boys, have to s

A Dirty Job

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants ar

Cooking with Gas

The teams must take over a pub and turn it into a themed restaurant - however, the pub kitchens in which the teams will

Photo Finish

Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at

Mid-Series Sales

It's down to the farm for our Apprentice wannabes, as the teams take on an ice cream making challenge. Alpha and Renaiss

Yours Truly, Angry Mob

This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team

Marrakesh

The candidates set off on a two-day business trip to Marrakesh, where they are challenged to find the best deals possibl

Wedding Hell

It's all about satin and sequins as Sir Alan Sugar sets both teams the challenge of selling wedding dresses at a wedding

Tissues

The candidates must design their own brand of tissues, and create both a TV commercial and printed advertisement in orde

Re-inventing the Wheel

The candidates must rent out expensive sports cars.

Interviews

After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a serie

The Final

The remaining four candidates are split into two teams to develop and present a new type of fragrance. The teams are joi

Scrubbing Up

The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning com

A Hungry Business

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering se

Survival of the Fittest

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They th

A Soap Opera

Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetic

The Advertising Challenge

The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, desig

Bric-a-Brac Race

The candidates are tasked with taking a collection of items given to them by Sir Alan Sugar and selling them for the mos

Heading North

Travelling north for their next challenge, each team must choose two innovative products, and then sell their choices to

Cool Margate

Alan Sugar sends the candidates to Margate on the Kent coast, where they are challenged to produce an eye-catching serie

Baby Love

The teams interview suppliers of baby equipment, select two products, and sell them on to a potential 10,000 customers a

Car Crash TV

The teams must select products which they believe will sell the best during an hour of live television. They must then s

Interviews

There's no place to hide as the final five candidates face four of Sir Alan's trusted advisors in face-to-face interview

The Final

After facing a multitude of business tasks and a tough interview, the two finalists now face one more challenge – help

Bangers

Lord Sugar meets a fresh batch of candidates in his search for an apprentice, as another series of the business-based re

Beach Accessory

Following an early morning call summoning the candidates to Heathrow airport, hopes are high for a sunshine getaway. No

Bakery

The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery. The teams are each gi

Selling to Trade

The teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the

Fashion

It is week five, and the candidates boldly enter the world of fashion. Lord Sugar ups the ante when he challenges the te

Advertising

The battle to become Lord Sugar's next apprentice intensifies as the remaining candidates reach the series' half-way mar

Dvd

The remaining candidates head to Pinewood film studios in Buckinghamshire, where they are challenged to create personal

Crisps

The teams must represent British crisp companies hoping to break into the German market.

Discount Buying

Alan Sugar summons the seven remaining candidates in the heart of the City and challenges them to purchase a series of u

London Tours

Alan Sugar challenges the remaining candidates to set up their London tour company and provide open-top bus excursions f

The Final Five

As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the

Interviews

Lord Sugar's search for an apprentice reaches its penultimate week, and the five remaining candidates face a different t

The Final

The two remaining candidates are challenged to launch a new high-quality alcoholic beverage in front of an audience of i

You're Hired

The two remaining candidates are challenged to launch a new high-quality alcoholic beverage in front of an audience of i

Why I Fired Them

Lord Sugar looks back on the unsuccessful candidates in the 2010 series. From making sausages and selling clothes to cre

£250 Business Start Up

The stakes are raised higher than ever in this series of The Apprentice, as this time there is no six-figure salary job

Mobile Phone Application

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams

Discount Buying for the Savoy

The candidates are called to meet Lord Sugar at London's famous Savoy Hotel to be briefed on their next task. Following

Beauty Treatments

Lord Sugar gathers the candidates under the statue of Aphrodite at the British Museum, and reveals their next task: to s

Create, Brand and Launch a Pet Food

In a pre-recorded briefing via a giant screen flanked by Karren and Nick, Lord Sugar has called the candidates to an adv

Rubbish

Alan Sugar calls the candidates to a rubbish dump, and challenges them to form junk-collection businesses. One half of e

Freemium Magazine Launch

The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs

Paris

The venue for the candidates' latest briefing is St Pancras International. With the next Eurostar about to leave, there

Biscuit

The candidates are enjoying their day off when Lord Sugar turns up at the door. Suddenly it's down to work after he tell

Flip It

Called to a north London wholesale warehouse, the teams are met by a nostalgic Lord Sugar, who tells the teams that it w

The Final Five

As this year's series of The Apprentice draws to a close and the tension mounts, this programme profiles the remaining f

Fast Food Chain

At a shopping mall in the City of London, Lord Sugar points out to the teams the wide range of successful fast-food chai

How To Get Hired

Interviews

The Final

After eleven tasks, it's finally time for Lord Sugar to choose his business partner. The four finalists each have to fac

Week 1 - Blank Canvas

Sixteen candidates begin their fight for one-life changing opportunity - a quarter of a million pounds to start up a bus

Week 2 - Household Gadget

Lord Sugar calls the teams to the Victoria and Albert Museum. Their task is to invent a new household gadget, create a p

Week 3 - Condiments

Lord Sugar decides to mix up the teams for the third task, which is to come up with a new condiment; one team goes for a

Week 4 - Junk Shops

Lord Sugar asks the teams to set up second-hand shops in London's fashionable East End, home to a thriving market in ret

Week 5 - Keep Fit

Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to

Week 6 - Street Food

It is week six, and Lord Sugar sends the candidates to Scotland, where they must make gourmet grub and sell it on the st

Week 7 - Flip It in Essex

The teams are called to a warehouse in Essex; Lord Sugar tells the candidates that this is how he started out, buying wh

Week 8 - Street Art

The eighth task starts with an early morning trip to Waterloo Station, but the teams are not going anywhere; underneath

Week 9 - English Bubbles

The longest champagne bar in Europe at St Pancras International is the venue chosen by Lord Sugar to launch the latest t

Week 10 - Discount Dealing

The candidates are called to meet Lord Sugar on a rooftop overlooking the City of London, where countless financial deal

The Final Five

The candidates give their assessment of their personal triumphs and failures and the lessons they have learned during th

Week 11 - Affordable Luxury

Lord Sugar calls the teams to Burlington Arcade, a luxury shopping centre in London's West End. He spells out that in th

Why I Fired Them

They knew they had to impress Britain's toughest boss. If they failed, they'd get the chop. 16 hopefuls went into battle

Week 12 - The Final - Interviews

The final episode of this series sees Lord Sugar name his business partner. The final four candidates are called to the

Week 1: Container

Week 1: Container is the first episode of the reality television series The Apprentice (UK) - Season 9.

Week 2: Beer

Week 2: Beer is the second episode of the reality television series The Apprentice (UK) - Season 9.

Flat-Pack

The candidates must come up with a unique piece of flat-pack furniture, before producing prototypes and pitching their p

Farm Shop

The fight for Lord Sugar's £250,000 investment continues with farmyard fun, as this task sees the candidates open their

Dubai

The candidates face an early start, as a pre-dawn call informs them that they are off on a business trip to Dubai. Bags

Away Day

Called to Guildhall in the City of London, the candidates are given their latest task: putting on a corporate away day f

Caravans

The candidates are called to the Tower of London, where Lord Sugar tells them that their latest task is to sell products

Online Dating

There is love is in the air this week as the candidates are called to London's busiest registry office in Marylebone Tow

Ready Meals

The candidates are called to the restaurant at the top of the Gherkin in London, where they learn that their latest task

Stall to Shop

The candidates receive an early morning call, telling them to gather in the sitting room of their London townhouse. Stil

The Final Five

As this series of The Apprentice draws to a close and the tension mounts, this programme profiles the remaining five can

Interviews

The candidates receive an early morning phone call from Lord Sugar, who tells them they have 24 hours to brush up on the

Why I Fired Them

With Lord Sugar on the cusp of choosing his new business partner, this programme provides a chance to look back on the c

The Final and You're Hired

With just two candidates left battling it out for the £250,000 investment, the finalists receive a call telling them to

Ten Years of Selling

The battle to become Lord Sugar's next business partner begins with a selling task.

Wearable Technology

The candidates are asked to design a piece of wearable technology.

Home Fragrance

Each team must create their own range of home fragrance products.

Online Video Channel

The candidates are set a 21st-century task - creating video channels for YouTube.

Coach Tours

The teams have two days to create their very own coach tours.

Board Game

Lord Sugar asks the candidates to design a brand new board game.

Advertising - New York

Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.

Country Show

The candidates attempt to crack the rural market at the Royal Bath and West show.

Ten Years of Discount Buying

Lord Sugar tells the candidates that he wants to test their negotiation skills.

Premium Pudding

The candidates are asked to create a brand new range of premium puddings.

The Final Five

As the tenth series draws to a close, this programme profiles the remaining candidates.

Interviews

The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

Why I Fired Them

Lord Sugar takes a look back at the candidates who fell before the final hurdle.

The Final and You're Hired

The two finalists must launch their businesses with the help of some former candidates.

Fish Food

Ambitious entrepreneurs start their fight for a life-changing investment.

Advertising - Cactus Shampoo

The candidates must create a new shampoo brand and design an advertising campaign for it.

Cross-Channel Discount Buying

The candidates must find nine items and negotiate the best possible price.

Pet Show

The candidates try to tap into one of the UK's biggest markets - pet products.

Children's Book

Each team is tasked with creating their own children's book, including a written and audio version, and selling their cr

Handy Man

Each team is tasked with running their own DIY business, securing work around London alongside one of two contracts arra

Discount Store

Both teams are tasked with running their own discount shop within a shopping mall in Manchester

Party Planning

Both teams become party planners, creating a fun-filled children's party for their respective client, using their £2,00

Property Agents

Teams become property agents, as each handle the sale of new, under development mid and high-end properties around Londo

Health Snack

Healthy eating is the basis of the next task, as each team comes up with a brand new range of healthy snacks, pitching t

The Final Five

As this year's series of The Apprentice draws closer to its finale, this special episode takes a look at profiling the t

Interviews

After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a serie

Why I fired them

As the final looms, Lord Sugar takes a look back to the tasks he set for this year's series of The Apprentice. From an

The Final and You're Hired

Collectables

A new group of candidates set off on their first task - selling collectables at Wimbledon Car Boot Sale.

Advertising - Jeans

Corporate Candy

Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before headi

Liberty's

The teams have to introduce a new product line to promote and sell in the world-famous department store, Liberty of Lond

Cycling Crowdfunding

Lord Sugar wants the candidates to help secure investment for someone else. They must help two entrepreneurs launch thei

Discount Buying

Lord Sugar sends the candidates out to work the night shift. They have to stay awake, find nine items, negotiate the bes

Boat Show

Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - the boating and leisure industry. The

London Landmarks

The candidates are summoned to the National Portrait Gallery, where Lord Sugar instructs them to organise an exclusive l

Virtual Reality Game

Gin

As the teams move into week 10, the remaining candidates are summoned to the Old Royal Naval College in Greenwich. Here

The Final Five

Interviews

Why I Fired Them

The Final

The two finalists receive a call summoning them to London's City Hall. Lord Sugar informs them that their final task is

Burgers

Alan Sugar begins another search for a business partner, challenging a new group of candidates to design and manufacture

Hotel Redesign

The candidates are summoned to Stoke Park, a five-star hotel in Buckinghamshire, where they learn that this week's chall

Robots

This week, Lord Sugar summons the contestants to London's new Design Museum, where the teams find out that they are to c

Stadium Sales

As the competition continues, Lord Sugar instructs the candidates that this week's task is to set up and run a corporate

Lord Sugar's Birthday

As Lord Sugar celebrates his 70th birthday, the contestants are tasked to a shopping spree across London to purchase ite

Bruges Tour

Alan Sugar sends the candidates off to Bruges to create a high-quality tour of the beautiful Belgian city that passenger

Advertising - Cars

Candidates have to create advertising campaigns for a new car in Essex, splitting into two teams - one half producing a

Doggy Business

Alan Sugar tasks the candidates with running their own doggy service business. Based at an established pooch-pampering v

Food Boxes

Lord Sugar tasks the candidates with cooking up a concept for a new recipe kit. Half-baked branding and kitchen nightmar

Fashion Show

This week, Lord Sugar tasks the remaining contestants to become fashion agents, and sell a range of garments from up and

The Final Five

Profiles of the remaining candidates, delving into their backgrounds, as well as looking back over their journeys in the

Interviews

This time, the final five candidates are summoned to Lord Sugar's newly refurbished offices in the City of London. There

Why I Fired Them

Ahead of the final, Lord Sugar looks back on the tasks from this year's series and assesses the candidates' performances

The Final

The two finalists take on their last challenge to win a coveted investment from Alan Sugar, with hand-picked teams of co

Malta

The business-based reality show returns, with 16 candidates hoping to scoop a £250,000 investment from Alan Sugar. The

Comics

The candidates are challenged to create a brand-new comic aimed at children, before pitching their ideas to leading indu

Doughnuts

Lord Sugar summons the candidates to an 18th-century tidal mill in the heart of London's East End. For the third task, t

Bodybuilding Expo

The candidates are challenged to sell high-end products and services at one of the world's largest bodybuilding expos ba

Shoe Design

The candidates congregate at London’s Adelphi Theatre, home to hit musical Kinky Boots. Hot on their heels is Lord Sug

Airline Advertising

The candidates are summoned to London City Airport, where Lord Sugar sets them the task of devising a marketing campaign

Urban Gardening

Lord Sugar summons the candidates to Crossrail’s leafy roof garden, nestled above the new Elizabeth Line station in Ca

Glasgow Art

Lord Sugar instructs the candidates to head north to Scotland, meeting at Kelvingrove Art Gallery and Museum in Glasgow,

TV Selling

Lord Sugar summons the remaining candidates to TV Centre in west London, the iconic former headquarters of the BBC. On a

Christmas Chocolate

Lord Sugar pays the six remaining candidates a flying visit, challenging them to cash in on the lucrative Christmas mark

The Final Five

An in-depth look at the final five candadiates, featuring interviews from family, friends and loved ones, as well as Lor

Interviews

The final five candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to put each of their

Why I Fired Them

Lord Sugar looks back at the candidates who fell before the final hurdle and the tasks that took them to the brink, with

The Final

Lord Sugar summons the finalists to the heart of London’s financial district to set them their final challenge in thei

South Africa

Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up win

Ice Lollies

The teams are challenged to create, manufacture and sell their own ranges of ice lollies.

Toys

The teams are sent back to school as Lord Sugar reveals that for this week’s task they will be creating a toy for 6-8-

Electric Bikes

Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week’s task is to create

Oxford and Cambridge Discount Buying

Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to pr

Theme Park

Lord Sugar challenges the candidates to create and market a new rollercoaster.

Finland Advertising

The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winte

Steam Train

The teams host a corporate away day onboard the iconic Belmond British Pullman train.

Music Managers

Lord Sugar challenges the candidates to act as talent managers. They must audition unsigned musicians, choose which one

Perfume

Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own per

The Final Five

The five remaining candidates are put under the microscope, revealing the real people behind the business wear.

Interviews

The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the b

Why I Fired Them

With the final just days away and Lord Sugar on the cusp of choosing his new business partner, we look back on the candi

The Final

To convince Lord Sugar they’re worthy of his cash, the last two candidates must now launch their businesses, with a li

Cruise Ship

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new

Toothbrush

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying ap

Non-Alcoholic Drinks

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will

Fishing

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sel

Gaming

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games

Wales

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Pods

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

Silverstone

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience

TV Selling

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading

Baby Food

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to crea

The Final Four

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real peo

Interviews

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their b

Why I Fired Them

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

The Final

The two finalists each have three days to launch a new company. They must create branding for their business, produce a

Antigua Tourism

Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnifi

Bao Buns

For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be

Cartoons

Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar rev

Brighton Discount Buying

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bus

Electric Motorbike Advertising

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a

Dubai Corporate Hospitality

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day

Children's Lunchbox and App

It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to enc

Immersive Event

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entert

Male Beauty

For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team

Dog Food

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. I

Interviews

In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are inte

The Final

The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 inve

Highlands Corporate Away Day

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one cand

Cheesecakes

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crum

Virtual Escape Rooms

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confus

Discount Buying

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the

Formula E

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise

Cereal

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring

Budapest Tourism

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty

XBUS Advertising

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confu

TV Selling

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shop

Vegan Alternative to Cheese

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unus

Interviews

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distanc

The Final & You’re Hired!

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250

Austria Tours

For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish

Virtual Pop Star

This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and me

Discount Buying

It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. Af

Crops to Cash

The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean

Easter Eggs

The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled bran

Turkey Corporate Hospitality

The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substanda

Kids' Banking

The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of educatio

Hot Sauce

This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and c

TV Selling

It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on

Fashion

The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill desi

Interviews

Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as na

The Final

The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his

Hong Kong

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boa

Children’s Story

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline

Chicken v Egg

Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky ea

Advertising Water

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but wate

Flowers

The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems le

Egypt

The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride

Gamified Fitness

It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before

Discount Buying: Take Two

It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute das

TV Selling

It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before s

Pet Product

Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales.

Interviews

It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest

The Final

It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally